The Story
MD ONBOARD is a world-leading medical advisory services company. They provide aviation-trained emergency medical specialists—ER physicians and paramedics—who deliver real-time medical advice and support to the global aviation industry, specifically assisting flight crews and ground staff in managing inflight medical emergencies. Reform created the brand identity, website, and collateral for the Northwell Health subsidiary company.
Created in cooperation with Venthio.
The Concept
As a tech-forward company in the medical emergency field, the identity required innovation, balance, and a sense of urgency inherent to the emergency medical sector. To achieve this, our approach included rounded corners, a simplified color palette black, off-white, and red, expansive negative space, and a touch of brutalism. The logo features three perspective boxes, balancing between flatness and depth. Rounded corners echo the design of air and sea vessel windows. Repetition of shapes suggests dynamism, symbolizing innovation, while parallel horizontal lines ensure stability and reliability.
Results
MD Onboard launched in the summer of 2024 with a new brand identity, complete website, brand style guide, and collateral.
