JURA creates innovative accessories for mobile devices, with the goal of simplifying user experience through elegant product design solutions. Their first product, Anchor, delivers on-the-go accessibility to users of Apple AirPods® with a simple attachment product which does not hide the beautiful design of the AirPods or complicate usability.
A simple product called for an equally simple brand identity.
And that’s where we began.
The letterforms of the name lent themselves to a playful anagram. Once we had the mark developed, the path forward for the rest of the identity was clear.
By leaning into the simplicity, we challenged ourselves to create a robust repertoire with as few visual elements as possible—constraining the complete brand identity to two shapes, two colors, and a handful of schematics and product renderings. After having developed the brand identity, we created a suite of packages for the product line.
Be connected, not tied down.
A click that will stick, but never bound.
Be everywhere. Freedom. Found.
A moment. Yours. Turn it up.
Lose the crowd. Find a friend.
Share a beat. Move on. Live. Loud.
Connect. Disconnect. Move. Slow. Quick.
Click . Unclick . Click
Anchor by JURA
Project Summary
Brand Identity
Logo Design
Packaging
Brand Collateral
Apparel Design
Team
Avo Adourian
Petre Spassov
TJ Bennet
Client Comments
As a marketer it is imperative to work with creatives who not only understand the brand you are trying to create, but also how it will connect with your intended audience. I could not recommend Reform Studio more highly, they are a joy to work with and create impactful, beautiful work.
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