Most commonly defined as “a coffee and sweets break,” Fika is a Swedish concept and a state of mind. Not just a quick coffee break, but a moment to slow down and appreciate all that is good in life—a time to connect with friends and loved ones over a good cup of coffee and something sweet. A visit to Sweden led to our discovery of Fika—a true cultural gem that we had to take back with us.
As a thank you to our clients and colleagues this year, we decided to share the ethos behind this wonderful Swedish tradition by providing them with all the “necessary” goodies so they too could experience it first hand. The concept behind the extending type as the box opens is simple: take more time to take your pleasure seriously—a subtle nod to a famous quote from one of our heroes: Charles Eames.
The result is an elegant gift with a minimal and clean design that reflects the timeless Nordic style and design tradition. The piece is made with a premium matte black Neenah cardstock that feels as luxurious as it looks. Less tangible—but more meaningful—are the messages received from those who delighted in not only the gift and its unboxing experience but also the opportunity to slow down and be in the moment with those they love.