Steelcase—a global industry leader in architecture, furniture and technology—recently expanded one of it’s most popular product lines called Answer. This facilitated a repositioning and relaunch of the product to the market.
To accompany the relaunch, we worked with Steelcase to direct a multi-day and multi-set photo shoot. We also collaborated with 3D artists to create a set of environmental renderings to showcase the expanded product line in a new light. These new assets were used across a variety of communications including a beautiful new lookbook we designed. For this piece, we created geometric patterns that join in a modular fashion which emulates the product itself.
The new assets and materials have proven to be very effective for promoting the product line and the Steelcase brand as a whole.