After a successful rebrand by How&How, we were tasked by the Sauce Labs team to roll out the brand identity and build out the corporate collateral suite for the organization. This included posters, social media assets, white papers, case studies, brand swag, and much more.

To launch the brand internally and celebrate the new identity of the company, Sauce put on an internal conference called Accelerate to align with the goals of the business. We created a sub-brand and identity system, as well as various materials for the yearly event.

Because of the big overlap of audiences of developers and gamers, Twitch is a very important communication channel for the company, so we came up with a communication strategy and created the materials for their branded channel where devs share new coding strategies and host shows.

The final step of the brand rollout was to build out of the extensive educational tools and documents the company publishes on a regular basis to provide education both internally and externally and stay true to its open-source roots.