Hereafter is a Los Angeles-based maker that creates gifts and keepsakes to hold and treasure. The company was originally known as Cardtorial and primarily made wooden greeting cards. Having since expanded into a wide range of giftable keepsakes and seeking a more thoughtful image, we gave the company a new name, a new look, and helped determine a new purpose and direction.
Hereafter is constantly inspired by nature and their relationship to it. We selected specific flowers and their associated meanings which align to the company values. The shapes of the petals were cut out by hand with intentional irregularities which welcome the “human touch” which is also present in their products which are made and packaged by hand in Los Angeles.
The new brand is more sophisticated but maintains the handcrafted spirit of the business.
Project Summary
Branding
Identity Design
Web Design
Social Media Design
Brand Guidelines
Team
Matt Fouty