Ethos Annual

Together with the local AIGA chapter, we set out to modernize and redefine the AIGA OC Design awards into an altogether more meaningful, relevant, and inclusive event.

Our approach was to create a fun and playful identity to better reflect the vibrant design community in our area. Some of the materials created were: a custom brand typeface, concrete trophies, a brand guide, a promotional video, and a thorough set of digital templates for their social media communications.

The result was a successful brand launch that brought new life to the award show and fostered a fun, impactful, and meaningful experience for the community and participants.